How to Have a Successful Campaign
Tips for campaign managers on BitBackMe
A listing page does not raise Bitcoin on its own. The page has to be clear. You have to share it.
BitBackMe publishes your story and your Bitcoin address. That is the easy part. Coins do not appear because the page exists. They appear because someone you reached decided to send them.
Read this before you pay the $20 AUD review fee.
1. Write a title that says who and why
Most people will only read the headline. If they cannot tell who it is for and why it matters in one glance, they keep scrolling.
A simple pattern that works: action + who + why.
- Help Maya cover surgery costs
- New bed for Larry’s dog after the flood
- Help Tom replace tools after the workshop fire
Use a real name or nickname. Say the need in plain words. Skip riddles, slogans and ALL CAPS.
2. Use one real photo
Faces beat clip-art. A clear photo of the person, the animal, the damaged roof or the workbench does more than a logo.
- Shoot in daylight. No heavy filters. No stock photo if you can avoid it.
- Keep the file small — about 100 KB. Compress it at tinypng.com if it is too large.
- Strip location data from the photo if you do not want that location public.
- Only use images you have the right to publish.
3. Tell the story in a few honest paragraphs
A novel loses people. A sentence is not enough. A few hundred words is usually right — enough to answer the questions a careful stranger will ask.
Cover this, in this order:
- Who it is for, and who is running the page.
- What happened, and when.
- Where things stand now.
- What the coins will pay for.
- A clear ask: send Bitcoin to the address on this page, and please share the link.
Write it as you would say it to a neighbour. Perfect grammar is optional. Honesty is not.
If the facts change, the story has to change with them. Email support@bitbackme.com with the page link and the update.
4. Set a goal that matches the need
The goal on BitBackMe is entered in satoshis. Use the calculator on the homepage if you think in dollars. The goal is a target, not a lock. You keep what arrives even if you never hit the number.
A lump sum with no breakdown feels vague. A short list feels real.
- Vet bill — 2,000,000 sats
- Travel to the hospital — 800,000 sats
- Two weeks of rent — 1,500,000 sats
Set the number to the actual need, not a fantasy. An honest target is easier to share. When you reach it, ask us to close the page.
5. Give people a way to verify you
The goal on BitBackMe is entered in satoshis (sats). Use the calculator on the homepage if you think in dollars. The goal is a target, not a lock. You keep what arrives even if you never hit the number.
A lump sum with no breakdown feels vague. A short list feels real.
- Vet bill — 2,000,000 sats
- Travel to the hospital — 800,000 sats
- Two weeks of rent — 1,500,000 sats
Set the number to the actual need, not a fantasy. An honest target is easier to share. When you reach it, ask us to close the page.
6. Check the Bitcoin address until you are sick of it
Faces beat clip-art. A clear photo of the person, the animal, the damaged roof or the workbench does more than a logo.
- Shoot in daylight. No heavy filters. No stock photo if you can avoid it.
- Keep the file small — about 100 KB. Compress it at tinypng.com if it is too large.
- Strip location data from the photo if you do not want that location public.
- Only use images you have the right to publish.
7. Launch like an event, not a button
BitBackMe is not a discovery engine that pours strangers onto a new listing. Your first donors are almost always people who already know you.
Before the page goes live, have this ready:
- Five to ten people who already know the story and will share or send something on day one.
- A short message you can copy — who it is for, why it matters, the link.
On day one:
- Text or call those people first. Personal messages beat a public blast.
- Then share on X, Facebook, WhatsApp, Telegram, church lists, club chats, email — wherever your people actually are.
- Ask them to share, not only to give. A share costs nothing and often does more than a second gift from the same person.
- Put the campaign link in your social bios while the page is live.
When you share, do not drop a naked link. One or two sentences. Who. Why. The page. Silence after day one looks like the need went away. Share again after a few days. Share when something changes.
8. Keep the page alive
A page that never changes looks abandoned. We do not have a public “updates” box you can type into yourself. Email support@bitbackme.com with the page link and what you want added, or post on the social accounts you linked.
Useful updates:
- What the last gifts paid for.
- A new photo.
- A milestone — halfway, a deadline, a good or bad turn.
People come back to pages that are moving. They give again when they can see the last gift went where you said.
9. Thank people. Then close it.
You will not always know who sent the Bitcoin. Bitcoin is like that. Thank the ones you can see, and thank the rest in public.
- A short thank-you on X or Facebook, with the campaign link again.
- A line on the campaign page when we update it for you.
- A photo or a note when the bill is paid or the bed arrives.
When you hit the goal, email us and we will close or archive the page. If the campaign worked and you want to support the site, a small voluntary gift helps keep the lights on. That is a request, not a bill.
Do not demand names. Do not ask anyone for a seed phrase. Gratitude is enough.
Before you publish checklist
- Headline says who and why.
- Photo is clear and under about 100 KB. Recommended size is for the image is 1200px width x 675px height. Dimensions less than this will cause the post to not render correctly. Sites like https://pixlr.com/ provide free crop and sizing. For best results, use a photo of who this is for, not a logo. *In the Alternative Text field describe the image.
- Story is honest and says where the coins will go.
- Goal is in satoshis and matches the real need.
- Bitcoin address checked, test payment sent, Mempool link added.
- X / Facebook added if you have them.
- First ten people you will message today are written down.
- The campaign is personal — a named person, family, close friend or their own animal. Not a charity, club or community project.
What BitBackMe will not do for you
We will not run ads. We will not email your distant relatives. We will not hold the coins or issue refunds. We list the page. You make it travel.
We read submissions and refuse pages that break the guidelines. A live page is not a stamp of truth. Donors still need to do their own checks.
This FAQ is a practical guide for a small, non-custodial website. It is not legal, tax or financial advice.
